Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

As much as the news media serves to inform the public, we're also here to give you something to talk about. Learning about the world around us provides the connective tissue for spirited interactions ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

CLEVELAND, Ohio — Amid the Trump Administration’s push to curtail diversity, equity and inclusion initiatives, a conservative group has launched a six-figure advertising campaign criticizing the ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.