Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.