Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared "Mocha ...

The Munsell Color Science Laboratory and the Program of Color Science unite to form one of the world‘s foremost color science research and education organizations. Our mission is to provide ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Pantone has chosen its “Colors of the Year” for 2020, and they are a study in contrasts: “Illuminating,” a sunshine-y yellow; and “Ultimate Gray,” which is... pretty gray. The New York Times posits ...

From the astounding shift to Technicolor in “The Wizard of Oz” to the blockbuster teal-and-orange color scheme made famous by “Transformers,” color grading is used to improve the visual aesthetic of ...

The shade follows predecessors Mocha Mousse, Peach Fuzz, Viva Magenta and Very Peri Pantone named Cloud Dancer, a serene white neutral, as its 2026 Color of the Year The shade symbolizes calm, ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...