Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

NEW YORK, July 28, 2021 (GLOBE NEWSWIRE) -- Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and ...

Integral Ad Science, a global leader in digital media quality, has today (17th May) announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an ...

David is GM EMEA at Sizmek, the largest independent buy-side advertising platform. David has a track record as CEO & Managing Director in the media, ad-tech, telecoms, digital and mobile, gaming and ...

The holiday season is when consumers are inundated with advertisements, making it crucial to stand out from the crowd. One way to do this is by connecting with existing customers while implementing ...