The reason chatbots fail is because most implementations simply can’t interact in a natural way. Lost amid all of the stories of failed chatbot implementations is this important detail: Chatbots must ...

Chatbots have been the talk of the content marketing world recently, with many brands out there developing and testing their own. The opportunities that chatbots offer are undeniable and chatbots can ...

Your chatbot represents your brand voice. It should feel conversational and not mechanical. Speak naturally, using your brand’s tone. Chatbots should make life easier for the user, not test their ...