While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

In the Emmy-award winning TV series “The Bear,” one of the characters, Richie, interns at a Michelin three-star restaurant in Chicago. The 45-year-old spends a week polishing forks before he’s invited ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

Corinne leads the global marketing organization at Bluewolf, which includes digital marketing services. Corinne is responsible for global brand awareness, corporate marketing strategy, client ...

The Martech Challenge: The digital revolution has transformed how marketers reach and engage customers, as well as the tools needed to be effective. In this series brought to you by Sailthru, we look ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...

Artificial intelligence (AI) may bring to mind sci-fi images of earth-dominating robots, but it’s a term that’s set to shape the future of B2B marketing. Surprising? Consider this: AI may already be ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. A report ‘The Guide to Building Your Marketing Technology Stack’ by Oracle Marketing Cloud ...

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

Buying the latest piece of martech is easy. It’s trying to make it work in conjunction with the rest of your stack that’s hard. “In an ideal world you’d wipe the slate clean, start again with ...

It’s a challenging commercial landscape for B2B marketers today. The end of cheap money from insatiable investors and the cooling of post-pandemic hyper-growth means the focus has shifted. Growth at ...