For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

We take the packaging our food comes in for granted. Yet many of the boxes, bags and bottles that protect our edibles were once groundbreaking — both in their design and in how they changed our ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...

Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand. So why do so many brands miss the opportunity with dull copy, asks Pond Design’s ...

From August 2026, the European Union will begin enforcing a single set of packaging rules across all member states as the ...

Australia is advancing national packaging reform to align state rules, cut packaging waste, and strengthen recycling and ...

Exploring traditional masculine and feminine packaging in perfume design. Highlighting brands that embrace distinct form ...