As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. To accomplish this, we address the following questions: Without ...

These days a lot of folks in the SEO world are focused on “user intent” and satisfying the queries that people are using to find what they’re after. They look at everything from user profiles and ...

See how try and otherwise protect custom column math from type errors in Power Query, saving time and keeping your refresh ...

Before we dive into how search engines rank web pages, let’s stop for a moment and think about why they rank them. After all, it would be cheaper and easier for them to simply display pages randomly, ...