In 2017, Euromonitor International identified 20 “megatrends” that help define what is shaping consumer behavior. This week, the firm released a “State of Play” report on eight of those trends and ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 3 years old. As US retail sales data start ...

A comprehensive review of scientific literature surrounding the psychology of vaccinations has shown that shaping behavior rather than trying to change minds is far more effective at persuading people ...

How much we value an item is often related to what other people have. You might want the newest fashion, but not once everybody has it. Or, winning a free lunch at your favorite restaurant might not ...

You're witnessing social media influencers reshape consumer behavior through trust and authenticity. Influencer marketing's effectiveness is evident as 90% of marketers find it impactful, contributing ...

The response—behavioral contagion or empathy—depends on factors such as robot's anthropomorphism and the customer's moral identity GYEONGGI-DO, South Korea, Oct. 15, 2025 /PRNewswire/ -- While many ...

COVID-19 continues to shape traveler behavior in three key areas, according to data from travel insurance aggregator Squaremouth.com. The pandemic has led to an all-time high in travelers wanting to ...

Holiday shoppers are expected to take a conservative approach to spending over the next two months, according to the latest data from Numerator. Nearly eight in 10 U.S. consumers say they will ...

The Consumer Technology Association (CTA)® announced retail innovation will take center stage at CES® 2026, highlighting the technologies and experiences reshaping how consumers discover products, ...

How children eat in their early years can help shape their lifetime trajectory towards healthy eating. In this area of research, we are trying to understand why some children stop eating when full, ...