The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...

When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.

Love it or hate it, there's one thing that ChatGPT avoids that many other tech products include right now: ads. Everything from websites, streaming services, and games ship with ads—either as a ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

I was riding the 5 train when I saw an ad above my seat for a company called Brex: “SeatGeek controls spend like a rock star with Brex.” These words have the trappings of a sentence but do not mean ...

Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...