YouTube wants advertisers to know that creators now do more than upload videos on its platform—they create shows. At its annual Brandcast upfront at Lincoln Center on Wednesday night, the video ...

Sept 23 (Reuters) - Alphabet-owned YouTube unveiled a slate of artificial intelligence tools, shopping updates and personalized viewer features on Wednesday at its annual Made on YouTube event in New ...

MrBeast, Colin & Samir, Ryan Trahan and Dude Perfect are among the creators expected to unveil content slates at the first Spotter Showcase event later this month. By Alex Weprin Senior Editor A ...

The 2026 FIFA World Cup isn't just happening on official grass anymore. On Sunday, July 12, FIFA and YouTube will host the inaugural YouTube FIFA Creator Cup, a creator-led exhibition match that ...

YouTube announced all new creator tools at this year's Made on YouTube event. Credit: YouTube Along with the new features for YouTube viewers unveiled at the company's big Made on YouTube event on ...

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned ...

SAN FRANCISCO and PONTE VEDRA BEACH, Fla. – The Creator Classic Series, a season-long series of events and content featuring fan-favorite YouTube golf content creators, has announced YouTube as its ...

Comedian and former Daily Show host Trevor Noah said it was hardly a stretch to choose YouTube as the place to debut his next stand-up special. From the moment he first visited the site in the 2000s, ...