Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

People turn to the internet to run billions of search queries each year. These range from keeping tabs on world events and celebrities to learning new words and getting DIY help. One of the most ...

When I searched for “Working Genius framework” to research a new tool for my company, something shocking happened. The company behind the framework had to buy ads to show up for their own product.

Who (or What) Searches the Search Engines of the Future? Award-winning team introduces a cost-effective method to redesign search engines for Artificial Intelligence AMHERST, Mass. – The internet ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

Daren Ng shares strategic insights on the evolving foundations of modern search engine optimization, reflecting how digital visibility is increasingly shaped by structure, accuracy, and long-term ...

Search is changing. Have you noticed how search engines now serve ready-made answers in their search results? You don’t even have to click through to a website—Google has found everything for you.

Now, with Google rolling out its AI Mode, the big change is that it embraces the conversational style pioneered by ChatGPT as opposed to key word searches. While AI citations were integrated into the ...

While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...