Digital analytics teams have made great strides in driving value through testing and optimizing. But many are still working in isolated digital channel silos — and that leaves money on the table. For ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

Software performance testing and optimisation constitute essential activities in ensuring that modern applications meet stringent quality requirements under varying operational conditions. These ...

Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion. Optimization testing is an essential part of ...

NEW YORK, Oct. 01, 2019 (GLOBE NEWSWIRE) -- Nosto, a global leader in ecommerce personalization and artificial intelligence for retail, is today announcing the general release of its A/B Testing & ...

Qoitech has entered the IoT device test arena with a novel, low-cost approach that stands up to incumbents tackling the same problems. Now and again, a piece of test equipment comes along that makes ...

Part I of this series introduced the lead/lag control strategy as it applies to parallel pump operation and discussed the need for identifying the designer’s intent for a particular system. Part II ...

Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

You can pay for third-party PC optimization software to make your computer run more smoothly, but Microsoft PC Manager does ...

Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join the company as its new chief marketing officer. Tsukahara, who previously served as the CMO of cloud business intelligence ...

BARCELONA, Spain--(BUSINESS WIRE)--Solutelia LLC (Solutelia) today announced Wireless Intelligence on Demand (WINd™) Lite mobile client will be available for order starting Monday, February 24 th, ...