Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Shoppers visit the new Lego flagship store in Beijing on ...

Lego sets are an NBC Select-reader favorite for a lot of reasons. They’re incredibly giftable and they allow builders of all ages to exercise creativity in their free time. Fortunately, Lego just put ...

Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has been building Lego sets most of his life. His parents, Lynda and Dan Napierkowski of New ...

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From Play-Doh to Barbie, major toy companies have long sought a foothold in the education marketplace by offering branded classroom materials and educational videos teachers can use. But now, one ...