These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

If you work in search marketing today, you know how difficult it is to stay on top of changes, trends, and tactics. From algorithm changes to SERP format updates, the tactical toolbelt of SEOs is ...

PECOTA, which stands for Player Empirical Comparison and Optimization Test Algorithm, is BP’s proprietary system that projects player and team performance PECOTA is a system that takes a player’s past ...

New York is expensive — it’s true. But on any given day, you can enjoy art without spending a dime. Some museums offer free admission every day or on specific days. Others, like the Metropolitan ...