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1. Your location matters more than you think. A good location can make an average outfit look premium. Choose somewhere that matches your brand’s identity, colours and aesthetic. 2. Don’t just shoot the clothes, shoot the feeling. You’re not only selling a hoodie or T shirt. You’re selling the lifestyle and emotion behind wearing it. Get shots that communicate what your brand represents. 3. Plan your shots BEFORE the shoot. Don’t show up and start taking random photos. Have a shot list ready, in
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